Polished Man
by YGAP

Polished Man
by YGAP

Polished Man is a social and behavioural campaign aimed at stopping male-led violence towards children. Established in 2014, Elliot Costello from YGAP approached Clear to set about creating a campaign to start changing mens behaviour. Building upon the campaigns successes, in 2015 we lead the strategy and creative to take the campaign global. A cleaner look was introduced starting with the ambassador photography, simplified messaging and a bright and inviting colour palette.

Polished Man is a social and behavioural campaign aimed at stopping male-led violence towards children. Established in 2014, Elliot Costello from YGAP approached Clear to set about creating a campaign to start changing mens behaviour. Building upon the campaigns successes, in 2015 we lead the strategy and creative to take the campaign global. A cleaner look was introduced starting with the ambassador photography, simplified messaging and a bright and inviting colour palette.

Disciplines:
Brand Identity / Art Direction
Campaign Design / Digital & Print Design / Brand Strategy

Disciplines:
Brand Identity / Art Direction
Campaign Design / Digital & Print Design / Brand Strategy

Agency:
Clear

Agency:
Clear